This part of the WordPress SEO Guide is an outline of the marketing strategies that we use to support our clients. It is design to be a road map for you to use in your planning efforts.
You are more than welcome to simply print it out and modify it to suit your particular needs. If you need further assistance, please contact us for more information.
Putting It All Together & Streamlining Your Efforts
- Share 4-5 Articles, Videos, Audios & Talkshows with your Network every week. Use Ping.fm to automatically distribute this content to your FaceBook Personal Profile, FaceBook Community Page, Twitter and related Ning Networks. In the spirit of partnership and reciprocity, consider promoting other peoples content as much as possible.
- Send an Email Message to your subscribers that summarize the Articles, Videos, Audios & Talkshows each week.
- Invite your subscribers and network members to join your list or purchase affiliate products and services.
- Submit selected Original (“How To” or “List” Style) Articles to major Article Directories and Distribution Networks – eZine Articles, Submit Your Articles.com, Article United.com, BlogTalk Radio, etc – See notes on existing accounts.
- Invite your Staff, Partners, Friends, Followers & Subscribers to “Share The Love” by forwarding, re-tweeting, commenting and posting your content to their networks.
Internet Marketing Strategies & Comprehensive Plan Outline
SEO Strategies & Keyword Research – Use this chart to enter the search terms that you will be using in your content development, article/blog post titles, content body, post tags, author’s bio, etc
| Keyword | Count | Keyword | Count |
Article Marketing – Submit 1-2 “List Type” or “How To” Keyword-Focused Articles per week to some of the Major Article Directories and Distribution Networks.
| Article Directories | Article Distribution Network |
| eZineArticles.com | ArticleUnited.com ($12.99/mth) |
| ArticleBase.com | SubmitYourArticles.com ($47/mth) |
| ContentDragon.com | ContentCrooner.com ($39.99/mth) |
| GoArticles.com | DistributeYourarticles.com ($19.99) |
| BlogTalkRadio.com |
Building a Hungry – Responsive – Hyper Active List
- Create a Free (High Value) Special Report, eBook, Audio & Video Series
- Create an Irresistible Offer for your product
- Integrate your List Management Opt-In Box and prominently display on your website and FaceBook Fan Page.
- Design an Inviting “Welcome” message with links to download your product
- Write a 5-7 part series of follow-up messages if possible
- Encourage your current subscribers to share your Irresistible Offer with their Email List & Social Networks
- Promote your Free Offer everywhere that you can – FaceBook, Twitter, YouTube, Ning, Email Signatures, Article Bio, TV, Radio, Speaking, Post Cards, etc.
Building Your Power Base & Strategic Relationships
- Select 3-5 Industry Leaders or Niche Blogs
- _______________________________
- _______________________________
- _______________________________
- _______________________________
- _______________________________
- Subscribe to their Mailing List or RSS Feed
- Frequently Write Comments on their Blog
- Join their FaceBook Fan Page and Share their posts
- Follow them on Twitter & Re-Tweet their tweets
- Subscribe to their YouTube Account & Comment on their videos
- Join their Affiliate Program & Promote their products
Building your FaceBook Community
- Create a Fan Page using your name or company name with a keyword focused tagline if possible
- Add a FBXML Welcome Page with your free product offer and Opt-In Box
- Upload your personal photo, company photo or product image
- Post some High Value seed content
- Invite your FaceBook Friends to join your Fan Page and comment/like on your content
- Ask your FaceBook Fans to suggest your page to their Friends and Fans of other related pages
- Post more useful & valuable content. Ask them to comment/like your content
- Invite new Friends to join your Fan Page, comment/like your content & suggest your page to their friends
- Send a weekly message that highlights featured posts, top stories and upcoming events
- Encourage your community to engage & interact with each other
- Place FaceBook Fan Page Widget on your Blog or Website
- Add Fan Page link to eMail List Subscribers “Welcome” message and Twitter auto response message
- Prominently display Fan Page link where ever possible – email signature, ning bio, author’s bio, YouTube, Radio, TV, Business Cards, Brochures, etc.
- Join other related Fan Pages & Groups. Share your comments and when possible, invite people to join your Fan Page
Building your Twitter Following
- Create your Twitter Account
- Create an Account on SocialOmph and set up “Thank You” message
- Invite your eMail List Subscribers to follow you on Twitter and auto-follow them back
- Search through your follower’s list and follow interested people
- Search through SocialOmph, Tweeple & Tweeter to find key people & follow them
- Send your followers regular updates & links to valuable content
- Place the Twitter Status Box or Follow-me button on your website or blog
- Prominently display your Twitter link where ever possible – email signature, ning bio, YouTube, Radio, TV, Business Cards, Brochures, etc.
Marketing with YouTube Videos
- Create a YouTube Account with your name or company name. Add a keyword focused tagline if possible
- Produce a 2-3 part (High Value) promotional video series related to your free product offer with keyword focused titles and tags. Be sure to include your irresistible offer! (7-9 minutes)
- Produce a 5-7 part (High Value) promotional video series related to your core product or service with keyword focused titles and tags (7-9 minutes)
- Produce 50-100 short videos related to your niche’s interests & needs
- Post videos on YouTube and your website or blog
- Send a message to your eMail Subscribers and invite them to watch, comment & share the video with their networks
- Post a status update on your FaceBook Fan Page & Personal Profile. Ask your Fans & Friends to watch, comment/like & share with their Friends
- Ask your Social Network to subscribe to your YouTube videos
- Post an update on related Fan Pages, Discussion Groups and other networks
- Send a Tweet to your Followers
Promotional Video Series (Example)
WordPress SEO Basics (A 5-Part Video Series for Understanding Engine Optimization plus Overview)
- Overview – Summary of Video Series
- Part 1 – Keyword Research & Analysis
- Part 2 – Keyword Refinement & Selection
- Part 3 – Content Development & On-Page Optimization
- Part 4 – Backlinks & Off-Page Optimization
- Part 5 – Creating Your SEO Action Plan
Winning The Search Engine Game (A 3-Part Video Series for Top Search Engine Ranking plus Overview)
- Overview – Summary of Video Series
- Part 1 –Identifying Profitable Keywords
- Part 2 – Developing Optimized Content
- Part 3 – Building High Quality Backlinks
Suggested Promotional Video Format
- Introduction & Welcome
- Intention/Purpose of Video
- Opening Statement – Attention Grabbing – Share what you are going to tell them
- Main Body – Briefly expand on key points using personal experiences and client results
- Summary Statement – Tell them what you told them
- Call To Action – Ask the viewer to take a specific action – Visit, Subscribe, Buy, Join, etc
- Cross Promote – Share about other videos in the series
- Create Urgency – Share an Inviting, Enfolding & Enrolling experience that creates urgency
- Call To Action – Ask the viewer to take a specific action – Visit, Subscribe, Buy, Join, etc
- Conclusion & Acknowledgment
Internet Radio Show Marketing Notes
- Create a stocked Opening/Intro Segment (15-30 seconds)
- Create a stocked Closing/Outro Segment (15-30 seconds)
- Create 3-5 Promotional Commercials (30 Seconds)
- Create 6-8 Sponsor Commercials (30 Seconds)
- Play at least 2-3 every 15 minutes
Building your Network on Ning
- Join 2-3 Targeted Active Ning Networks
- _______________________________
- _______________________________
- _______________________________
- _______________________________
- _______________________________
- Upload your picture and complete your profile. Be sure to include your website, Twitter, FaceBook Fan Page & YouTube links.
- Search through the membership list and send friend requests or people with similar likes & interests
- Participate in discussion groups and comment threads
- Post (High Value) content, request that your Ning Friends comment on it and share it with their social networks
- Welcome the “New” members to the network and send a Friend request where appropriate
Building your Network on LinkedIn
- Create a LinkedIn Account
- Upload your picture and complete your profile. Be sure to include your website, Twitter, FaceBook Fan Page & YouTube links.
- Invite your business associates, colleagues and former classmates to join your network
- Share through (High Value) content with your LinkedIn Network and ask them to share it with their network
- Search through your network and send a request to connect with them
- Write Recommendations for your network members
- Request recommendations from your network members
Using Social Bookmarking Strategies & Syndication
- Ping.fm / Tweet Deck
- Digg.com
- Delicious.com
- Technoratti
- Stumble Upon
