Optimizing Your Content Using On-Page SEO Factors

There are literally 100s of on-page factors that major search engines like Google, Yahoo and MSN Bing take into consideration when determining your ranking.

In this section, we will explain some of the most important factors. In most cases, these simple strategies will help you gain top position and generate more traffic to your website.

Domain Name/URL – This is a very powerful factor to include in your overall SEO endeavors. By including your desired search terms in the domain name, it becomes a whole lot easier to gain a high ranking. Even so, you still must use the rest of the strategies below to maintain your position.

If you are creating a new website, then it is highly recommended — nearly mandatory to purchase a keyword focused domain. It our example, we will be using “Small Business Resources” as our main search term and “Small Business Tips” as our initial optimization term.

Using this approach, your website domain name may look something like – http://www.Online-Small-Business-Resources.com.  Since our example is a resource site, we are automatically doing a lot of the optimization for “Small Business Resources”. However, we may still want to add a few extra articles or blog posts to make sure that we dominate the niche.

Post or Page Title - This is one of the most critical factors of optimizing your content. It is what people will actually see when searching for your products or services. It is very important to use your desired keyword phrase in the title.

In our example, we will be optimizing for the search phrase – “Small Business Tips” – which we determined had 12,100 global and 5,400 local (US) monthly searches during our research.

To keep things simple, let’s use “The 7 Best Small Business Tips for Fast Growth” as our title. Notice that it includes our desired search term and grabs the reader’s attention.

Post or Page Filename or Slug - The filename/slug let’s the search engines know that your content is specific to the search term. This strategies will give you addition ranking points over other sites. When using WordPress with the proper settings, this step will be done for you automatically.

If you have not changed your permalinks to display the post slug, then go to the Permalinks section – under the Settings tab and select Custom Structure. Enter /%postname%/ or /%postname%.html and click on the Save Changes Button.

This will change the post or page file names from http://www.yourdomain.com/?p=123 to http://www.yourdomain.com/name-of-post-or-page.

For example, if you wrote an article titled – “The 7 Best Small Business Tips for Fast Growth”, instead of the search engines and visitors seeing http://www.yourdomain.com/?p=237, they will see http://www.yourdomain.com/the-7-best-small-business-tips-for-fast-growth/ or http://www.yourdomain.com/the-7-best-small-business-tips-for-fast-growth.html. As you can see from this simple example, this simple change to your permalinks is more search friendly.

Using our domain name example from above, the full website URL would look like http://www.Online-Small-Business-Resources.com/the-7-best-small-business-tips-for-fast-growth/ or http://www.Online-Small-Business-Resources.com/the-7-best-small-business-tips-for-fast-growth.html

Post or Page Content - Your blog post or webpage needs to have at least 500 words of content. The longer the better. In our experience, we have seen that even webpages that have 800-1,000 words of content convert very well provided they have the right keyword density.

The content should be informative and provide some value to the reader, otherwise even if a person lands on your website, you cannot hope them to click through.

It needs to be keyword optimized. The rule is to have keywords within a density of 2 to 4%. For more specific keyword optimization rules, check out this really cool wordpress plug-in (SEOPressor).

If possible, place your primary search term in the first sentence of your opening paragraph and in the last sentence of your content.

Use title tags – This helps to give a good focus to your content and people know what exactly they are reading. It is also an SEO trick. When you use H1, H2 and even H3 tags and you have the keyword in it, your webpage is counted to have better on-page optimization factors.

In our example – “The 7 Best Small Business Tips for Fast Growth”, WordPress typically uses H1 tag for the Page or Post title. However, you may want to include additional H2 tags throughout the body of your content.

***** Sample List Type Article or Post *****

The 7 Best Small Business Tips for Fast Growth <—H1 Tag

As you know, the internet is full of small business tips and resources. In this article, I will share with you the best ones for fast growth. This is the opening paragraph for the article or blog post.  This is the opening paragraph for the article or blog post. This is the opening paragraph for the article or blog post. This is the opening paragraph for the or blog post.

Small Business Tip #1 <— H2 Tag

This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip.

Small Business Tip #2 <— H2 Tag

This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip.

Small Business Tip #3 <— H2 Tag

This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip.
.
.
.

Small Business Tip #7 <— H2 Tag

This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip. This is just a sample paragraph that explains this particular tip.

This is the closing paragraph for the article or blog post.  This is the closing paragraph for the article or blog post. This is the closing paragraph for the article or blog post. This is the closing paragraph for the article or blog post.

Use this area to create a powerful call-to-action for the reader. Something like — to learn more about quickly growing your business, click here to download my free ebook – 7 Keys Principles for Building Your Business. In this short guide, you will learn more than 50 Small Business Tips.

***** End Sample List Type Article or Post *****

When adding video or audio content to your website, you can still use an abbreviated version of this strategy.

  • Opening Paragrah with keyword phrase in 1st sentence.
  • [ Video or Audio Content ]
  • Closing Paragraph & Call To Action with keyword phrase in last sentence.

This is also useful when placing your video/audio on YouTube, iTunes, Vimeo and other similar websites.

Link Titles & Anchor Text – One of the most powerful benefits of the world wide web is the ability to link to other internal & external webpages. The technical term for this particular feature is called hyperlinks.

As the search engine algorithms became more sophisticated, how you link and what you link to and what you used as the text for referral link became more and more important. The popular name for the referring link text is Anchor Text. When using hyperlinks to other content on your website or even to other websites around the world, it is highly recommended to use your desire keyword search terms as the Anchor Text.

For example, Click Here for the 7 Best Small Business Tips for Fast Growth!

  • Use at least one outbound link to a page within your website where your keyword works as the anchor text.
  • Use at least one outbound link to an external page, i.e. a page out of your website, which is trustable.

Another really cool feature about hyperlinks is the Link Title. This is a short description about the link. Most popular web browsers like Firefox, Internet Explorer, Google Chrome & Safari will display the Link Title when you hover over the link with your mouse. A great way to use this feature is to put some type of keyword focused call-to-action statement — “Follow This Link To The 7 Best Small Business Tips Today!”

Here’s the html code for the above example:

<a title=”Follow This Link To The 7 Best Small Business Tips Today!” href=”http://www.microbizmarketing.com/”>Click Here</a> for the <a title=”Follow This Link To The 7 Best Small Business Tips Today!” href=”http://www.microbizmarketing.com/” target=”_blank”>7 Best Small Business Tips for Fast Growth!</a>

Post Tags - One of the great features about using the WordPress SEO strategies is that you can add your own search terms to your articles and blog posts. These user defined terms are call tags.

Most people use random phrases that they think is related to the content. While this is one way to use it, we recommend using your desired search term along with other content relevant terms. If you are using Google’s Free Keyword Tools, then simply select 4-5 of the listed keyword phrases.

Be sure your list is sorted by relevance and not search volume or CPC or alphabetically. When the list is sorted by relevance, this is Google’s way of telling you what they think are the most relevant related search terms.

Post Categories - Organizing your content using Post Categories will make it easier for people to find what they are looking for. This feature allows the visitor to quickly browse through related articles, blogs, videos, etc.

By using your search terms as Post Categories, you can increase your chances of ranking higher in the major search engines. WordPress uses this categories as a part of the filename when the posts are indexed.

Sticking with our current example, if we also used “Small Business Tips” as one of our Post Categories then the reference link would look something like this  http://www.yourdomain.com/small-business-tips/the-7-best-small-business-tips-for-fast-growth/. This will prompt the search indexes to give you a few extra points because it appears to be more relevant.

We would also use the following search terms as Post Categories:

  • small business resources
  • small business articles
  • small business coaching
  • small business courses

As you are probably beginning to notice that all that you have to do is create content to match your desired keyword phrases and optimize it using these strategies.

Image Names & Alt Description – Similar to hyperlinks, you may want to use your search terms as the name of your images. With advancing search technology, images are also being indexed.

In addition to the Image Filename, another really great feature is the Alt Description & Caption. This is a short description about the image. Most popular web browsers like Firefox, Internet Explorer, Google Chrome & Safari will display the Image Alt Description when you hover over the it with your mouse. A great way to use this feature is to put some type of keyword focused call-to-action statement — “Follow This Link To The 7 Best Small Business Tips Today!”

Hopefully, the above samples gives you a better sense of how to combine different strategies for optimizing your content.

These are the basic rules you need to follow. Even if your website is basically a flash website with a lot of images and graphics, make sure to have optimized content below the pictures so that the search engines can find it valuable.

Remember that every search engine wants to enhance their users’ search experience. This means they want to provide their users with what they think is a website with better content. So, even if the times have changed, one thing remains the same—Content is King.

Employ these factors and see that your website really starts rocking on Google! Yes, that simple, but almost 90% of the websites on the Internet overlook these simple yet critical factors.

If you are looking for a way to better optimize your content automatically, check out the SEOPressor PluginClick here to watch a live video that demonstrates how it analyzes your content and helps your pages rank higher.

In addition to the on-page factors above, you may also want to install the following plugins.

Google Analyticator – Adds the necessary JavaScript code to enable Google’s Analytics. By Ronald Heft | Visit plugin site

Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog. By Arne Brachhold | Visit plugin site

PC Robots.txt – Automatically creates a virtual robots.txt file for your blog. By Peter Coughlin | Visit plugin site

Platinum SEO Pack – Complete SEO solution for your WordPress blog. By Rajesh – Techblissonline Dot Com | Visit plugin site

PS Auto Sitemap – Auto generator of a customizable and designed sitemap page. By Hitoshi Omagari | Visit plugin site

SexyBookmarks – SexyBookmarks adds a (X)HTML compliant list of social bookmarking icons to each of your posts. By Shareaholic | Visit plugin site

If you would like more useful plugins, visit our WordPress SEO Tools & Plugins Page at the following link:

http://www.wpseotoolbox.com/wordpress-seo-plugins/

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