After conducting the initial Keyword Phrase Analysis, you are now prepared to begin identifying the absolute best words and phrases for your marketing strategies and content development.
Identify and select 10 -15 winnable keyword phrases that best match your prospective client’s searches. Typically, you will want to select phrases with 4,000 – 6,000 local monthly searches. These phrases will be easier to gain top positions on major search engines like Google, Yahoo & Bing.
You may also find some great phrases in the 1,000 – 3,000 range. They are much easier. However, you will have to use more than above. Either way, you are in good shape!
As you know, website traffic is one of the main keys to internet success and free Search Engine traffic is the best. Your initial goal is to create a total search population of 20,000 of searches per month. The search population is calculated by adding all of the search terms that you can win together.
In our example, here is a screen shot of the keyword phrases that we have selected:
Based on some industry statistics about Google Organic Search Positions and our strategy of having winning keywords in a 20K search population, here’s an estimate of the number of people that will visit your website if you achieve top ranking for your keyword phrases:
| Position #1 | 41% – 45% | 8,200 – 9,000 |
| Position #2 | 11% – 18% | 2,200 – 3,600 |
| Position #3 | 7% – 15% | 1,400 – 3,000 |
| Position #4 | 2% – 3% | 400 – 600 |
| Position #5 | 2% – 3% | 400 – 600 |
| Position #6 | 2% – 3% | 400 – 600 |
| Position #7 | 2% – 3% | 400 – 600 |
| Position #8 | 2% – 3% | 400 – 600 |
| Position #9 | 2% – 3% | 400 – 600 |
| Position #10 | 3% – 4% | 600 – 800 |
Visit the following link for more information regarding Google’s Position Analysis:
http://training.seobook.com/google-ranking-value
If you need to research additional keyword phrases, visit the following links:
- Free Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
- Keyword & Niche Finder: http://www.wpseotoolbox.com/links/niche-finder
Now that you have an idea for selecting the best keyword phrase for your niche, it is time to create some high value, keyword focused content.
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